![]() Recommended reading: How to Optimize for Google’s Featured Snippets For “how to do affiliate marketing,” it’s a numbered list. For “guest blogging,” the snippet is a short paragraph. Second, make sure the information is in the format Google prefers. We’d need to write and add a definition to the page to be eligible. Our guide to guest blogging ranks in position 7, but as we didn’t define the term on the page, it would probably be impossible for us to win the snippet. ![]() For example, if we look at the featured snippet for the keyword “guest blogging,” we see that it’s a definition. We explain this process in more detail here, but the basics are quite simple.įirst, make sure that your page actually provides the information that Google wants to show in the snippet. Using a rank checker removes this bias from the equation and gives you a more accurate sense of your true ranking position in your target country.įrom there, assuming you rank in the top 10, it’s a case of making sure your page is optimized for the snippet. Sidenote. It’s best to use a rank checking tool as Google search results are often personalized based on your browsing history, location, and other factors. Optimize your Google My Business listing.You can learn more in our complete guide to local SEO, but the basics are: Google’s aim is to rank the “best,” most trustworthy local businesses in the ‘map pack,’ so you need to use local SEO tactics to stand the best chance of showing up. However, most businesses won’t be able to rank here just by signing up for Google My Business. ![]() If you want to appear in Google’s map pack results and don’t have a Google My Business listing, that’s your first port of call. It’s also somewhere that customers can leave reviews. It’s a place where you can list all the essential details about your business: opening times, address, phone number, website, and more. Google My Business is a free business listing from Google. Unlike most search results, map pack listings take you to the business’s Google My Business listing, not their website. If people search for your keyword when looking for local businesses, you’ll often see a ‘map pack’ at the top of the results. How to get to the top of Google with local SEO If this is the case for the keyword you want to get search traffic from, it might be worth investing in SEO instead of, or alongside PPC. Most of the clicks are on the organic (non-paid) search results further down the page. That’s because most people prefer to click organic results.įor example, if we search for “best VPN,” we see four ads at the top of the results:īut if we check this keyword in Ahrefs’ Keywords Explorer, only 19% of clicks go to the paid results. It’s also true that organic results may get more clicks than ads, so being in position one with an ad doesn’t always equate to more clicks. The second you stop pumping money into your campaigns, the second you stop showing up at the top of Google. That said, while ads are a fantastic way to appear at the top of Google fast, it’s 100% pay to play. In Google’s words, “Higher Quality Scores typically lead to lower costs and better ad positions.” Google’s Quality Score gives you some insight into this. It’s also crucial that your landing page and ad copy align with the keyword you’re targeting. If other people are willing to pay more for a click, there’s a chance you’ll appear lower down or not at all. Just know that bidding on a keyword doesn’t mean that you’ll always show up at the top of the ads block. You can add geographic targeting, too, so you won’t be advertising to folks that live where your business doesn’t operate. If you’re a plumber in London, you can bid on keywords like “plumber in london” and “plumber near me.” That means you bid on the keywords that you want to show up for in Google. Google search ads work on a pay per click (PPC) basis. How? Just sign up for Google ads and run a search campaign. If ads are what you see at the top of the results for your target keyword, then the only way to appear right at the top of Google is to pay for ads.
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